About Connect Ventures
Connect Ventures is a thesis-led venture capital firm that invests in product-led companies in Europe, usually at the seed stage. Founded in 2012 in London, Connect Ventures has now invested in more than 80 startups, and its AUM is currently over €130 million. Over the last nine years, the firm has helped guide investments in product companies such as Typeform, Citymapper, Soldo, TrueLayer, Curve, Kheiron, and Second Nature.
As with many venture capital firms, Connect Ventures used Excel as the primary tool for keeping track of all its fund and portfolio data.
Connect Ventures also used Airtable to update its portfolio KPI monitoring practices through form submissions. This process was designed to be as lightweight and painless as possible in order to maximize engagement and completion rates. However, after one year of using Airtable, this process was no longer scalable as, for example, each new analysis required the creation of a new view with a couple more columns of additional data points. “After realizing what kind of limitations Air-table had in the long run, it was time to look for another solution.”