Senior Marketing Manager

Vestberry is a B2B Fintech SaaS startup building portfolio intelligence and monitoring solutions for Venture Capital (VC) funds. We’re a fast-growing team (~50 people) with a flat structure, transparent communication, and a strong emphasis on collaboration and individual growth.

We are looking for a seasoned Senior Marketing Manager to lead our B2B marketing initiatives and drive our go-to-market strategies. This is a high-impact role focused on driving pipeline growth, strengthening brand positioning, and executing go-to-market strategies in a highly specialized financial audience.

• Own and execute the end-to-end marketing strategy aligned with revenue, growth, and brand objectives
• Drive qualified pipeline generation through multi-channel campaigns spanning content, paid acquisition, events, partnerships, and ABM
• Manage and optimize paid acquisition channels with a strong focus on ROI, experimentation, and performance
• Establish and continuously improve a data-driven marketing engine across tracking, reporting, attribution, and testing
• Lead brand positioning and awareness initiatives to increase visibility, credibility, and recognition among VC, and institutional investor audiences
• Develop clear, differentiated messaging and positioning for a complex fintech product serving a niche market
• Partner closely with Sales to improve lead quality, support conversion, and align marketing efforts with commercial priorities
• Collaborate with Product teams to translate product functionality into compelling customer value propositions, use cases, launch narratives, and roadmap presentations
• Partner with Customer Success to activate champion users and existing clients as advocates, driving referrals, case studies, and expansion opportunities
• Work closely with the marketing designer to develop high-quality, on-brand materials, including client presentations, sales decks, pitch materials, event assets, thought leadership content, and internal presentations
• Improve conversion rates across the funnel (MQL → SQL → closed-won)
• Oversee content strategy to support demand generation and brand awareness
• Manage external agencies and vendors where relevant
• Ensure consistency, quality, and brand excellence across all internal and external touchpoints
• Build and scale content marketing initiatives, including thought leadership, reports, and campaign assets tailored to VC audience
• Work closely with the Event Manager to execute high-quality events and experiences that generate pipeline and strengthen brand presence

Key Responsibilities

• 6+ years of experience in B2B SaaS marketing, ideally in fintech or tech
• Strong understanding of or genuine interest in learning Venture Capital, or institutional investment workflows
• Proven track record of driving pipeline and revenue impact
• Strong understanding of demand generation and full-funnel marketing
• Experience marketing complex, multi-stakeholder products with long sales cycles
• Hands-on experience with content, performance marketing, and ABM strategies
• Excellent project management and cross-functional collaboration skills
• Based in Slovakia or willing to work in-house in Bratislava

Preferred Qualifications

• Experience marketing to investment firms or financial professionals
• Background in product marketing or GTM strategy
• Familiarity with CRM and marketing automation tools (e.g., HubSpot)
• Experience in a startup or scale-up environment
• Strong content and messaging instincts

Key Skills & Competencies

• Strategic thinking with strong execution skills
• Analytical mindset with a focus on data and experimentation
• Ability to simplify and communicate complex products clearly
• Strong storytelling and content development skills
• Commercial awareness and alignment with revenue goals
• Ownership mentality and growth mindset

KPIs / Success Metrics

• Marketing-sourced and influenced pipeline value
• Lead-to-opportunity conversion rates
• Customer acquisition cost (CAC) and ROI on campaigns, channel performance
• Growth in brand awareness and market presence within VC space
• Performance of ABM campaigns and target account engagement
• Content performance and inbound lead generation

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