Hello from Vestberry! 👋🏼

As we continue to grow, we are looking for a seasoned Senior Marketing Manager to lead our B2B marketing initiatives and drive our go-to-market strategies. This is a high-impact role focused on driving pipeline growth, strengthening brand positioning, and executing go-to-market strategies in a highly specialized financial audience.

You’ll operate at the intersection of finance, technology, and data, translating a complex product into compelling narratives that resonate with sophisticated buyers. This role is ideal for someone who understands the VC ecosystem and thrives in fast-paced, scale-up environment.

Key Responsibilities

• Own and execute the end-to-end marketing strategy aligned with revenue, growth, and brand objectives
• Drive qualified pipeline generation through multi-channel campaigns spanning content, paid acquisition, events, partnerships, and ABM
• Manage and optimize paid acquisition channels with a strong focus on ROI, experimentation, and performance
• Establish and continuously improve a data-driven marketing engine across tracking, reporting, attribution, and testing
• Lead brand positioning and awareness initiatives to increase visibility, credibility, and recognition among VC, and institutional investor audiences
• Develop clear, differentiated messaging and positioning for a complex fintech product serving a niche market
• Partner closely with Sales to improve lead quality, support conversion, and align marketing efforts with commercial priorities
• Collaborate with Product teams to translate product functionality into compelling customer value propositions, use cases, launch narratives, and roadmap presentations
• Partner with Customer Success to activate champion users and existing clients as advocates, driving referrals, case studies, and expansion opportunities
• Work closely with the marketing designer to develop high-quality, on-brand materials, including client presentations, sales decks, pitch materials, event assets, thought leadership content, and internal presentations
• Improve conversion rates across the funnel (MQL → SQL → closed-won)
• Oversee content strategy to support demand generation and brand awareness
• Manage external agencies and vendors where relevant
• Ensure consistency, quality, and brand excellence across all internal and external touchpoints
• Build and scale content marketing initiatives, including thought leadership, reports, and campaign assets tailored to VC audience 
• Work closely with the Event Manager to execute high-quality events and experiences that generate pipeline and strengthen brand presence

Required Qualifications

• 6+ years of experience in B2B SaaS marketing, ideally in fintech or tech
• Strong understanding of or genuine interest in learning Venture Capital, or institutional investment workflows
• Proven track record of driving pipeline and revenue impact
• Strong understanding of demand generation and full-funnel marketing
• Experience marketing complex, multi-stakeholder products with long sales cycles
• Hands-on experience with content, performance marketing, and ABM strategies
• Excellent project management and cross-functional collaboration skills
• Based in Slovakia or willing to work in-house in Bratislava

Preferred Qualifications

• Experience marketing to investment firms or financial professionals
• Background in product marketing or GTM strategy
• Familiarity with CRM and marketing automation tools (e.g., HubSpot)
• Experience in a startup or scale-up environment
• Strong content and messaging instincts

Key Skills & Competencies

• Strategic thinking with strong execution skills
• Analytical mindset with a focus on data and experimentation
• Ability to simplify and communicate complex products clearly
• Strong storytelling and content development skills
• Commercial awareness and alignment with revenue goals
• Ownership mentality and growth mindset

KPIs / Success Metrics

• Marketing-sourced and influenced pipeline value
• Lead-to-opportunity conversion rates
• Customer acquisition cost (CAC) and ROI on campaigns, channel performance
• Growth in brand awareness and market presence within VC space
• Performance of ABM campaigns and target account engagement
• Content performance and inbound lead generation

About the Company

We are a fast-growing fintech SaaS startup building software that powers the next generation of Venture Capital investors. Our platform combines portfolio management, deal flow tracking, and advanced analytics, helping investment teams make better, faster decisions.

Our mission is to bring clarity, efficiency, and intelligence to private markets. We work with ambitious, forward-thinking firms across EMEA and beyond and we’re just getting started.

What We Offer

• Competitive salary + performance-based bonus
• Opportunity to shape marketing at a high-growth fintech company
• Direct impact on company strategy and growth
• Collaborative, international team with strong product vision
• Office-based role in Bratislava with flexibility