Industry Insights
Mar 15, 2023

VC tech stack – Data visualization for better insight sharing among GPs and LPs

One of the most important aspects of data analytics in venture capital is the ability to share insights effectively with both General Partners (GPs) and Limited Partners (LPs). Data visualization is a powerful tool in this regard, as it allows you to present complex data sets in an easily digestible format.

For example, a data visualization dashboard (Figure 2.) shows an overview of a fund’s portfolio performance, with key metrics such as total capital deployed, the number of active investments, and the percentage of companies that have achieved specific milestones.

GPs can quickly and easily see the portfolio’s health at a glance and identify areas that require attention.

Data visualization can demonstrate the impact of specific investments or investment strategies. For example, a chart could show the performance of companies that received follow-on financing versus those that did not, allowing GPs and LPs to see the value of follow-on financing in driving success.

In addition, data visualization can communicate the risks associated with specific investments. A risk matrix, for example, can show the likelihood and potential impact of different risks, such as market risk, technology risk, and execution risk. GPs and LPs than understand the level of risk associated with specific investments and can make informed decisions accordingly.

Best practices for implementing data analytics in portfolio management

Several venture capital firms have already started leveraging data analytics to manage portfolios smarter. Founders Fund, Atomico, Early Bird VC, EQT Ventures, InReach Ventures are just a few that created dedicated Data Science teams leveraging machine learning algorithms to identify promising startups and make informed investment decisions.

Implementing data analytics in venture capital portfolio management can be a complex process. Still, there are already best practices that can help ensure success.

  1. Have a clear understanding of the data sets that are most relevant to your investment strategy. Including financial data, market data, competitive data, and customer data, among others.
  2. Select the right tools and technologies to support data collection, analytics, and data visualization. Remember data cleaning and migration tools, machine learning algorithms, and data visualization platforms.
  3. Build a team with the right skills and expertise to manage data analytics initiative. Include data scientists, data analysts, and software engineers, among others.
  4. Finally, it’s essential to nurture a culture of data-driven decision-making throughout the organization. Encourage the use of data in all aspects of the investment process, from sourcing and due diligence to portfolio management and exit planning.

In today’s highly competitive venture capital industry, data-driven decision-making has become a crucial stepping stone to success. Most VC firms acknowledge this trend, and they turn to portfolio management software, like Vestberry, to streamline operations and gain insights into portfolio performance. With tools for portfolio tracking, cap table management, financial reporting, and data analysis, Vestberry is a powerful solution for VCs who aim to optimize their operations and make informed investment decisions.

Vestberry can help visualize your data for insights

Vestberry, a popular portfolio management solution, provides a suite of tools for portfolio tracking, financial reporting, cap table management, and data analysis. We enable VCs to track the performance of their portfolio companies in real time, monitor key metrics such as revenue and user growth, and make data-driven investment decisions.

Our clients build their tech stacks around the Vestberry platform, and our experts can help you build your very own tech stack, including powerful dashboards designed to mirror your operation in tools such as Data Studio.

About the author

This Industry insights piece is written by Marek Zamecnik, CEO & Co-founder @ Vestberry. Before establishing Vestberry, Marek previously worked in Kuala Lumpur in the investment company called Nova Founders Capital, where he was responsible for the development of the portfolio companies, namely Private Equity Insights.

Reach out to Marek and share your feedback &  insights @ Linkedin



Vestberry is building a fintech analytical platform helping Venture Capital and Private Equity investors manage their capital smarter, allowing them to invest in companies who strive to solve the world’s most pressing challenges, from climate change to mental health. With Vestberry, our clients increase team productivity significantly, streamline internal processes, and can make better investment decisions faster. As a result, Vestberry brings clients a competitive advantage, both in terms of speed & quality of investment decisions and also the potential to attract increasingly data-oriented investors.

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